Terms of service

Last updated September 4, 2026

Draft for review by counsel before publication. These terms are an agreement between you (the practice or person using the Service) and Casaway Capital, LLC, doing business as August AI.

1. The Service

August provides an AI-operated marketing department for dental practices: a marketing director persona ("August"), a team of software agents, and tools for planning, creating, approving, and measuring marketing work. The Service acts on your instructions and within the approvals and limits you set.

2. Accounts and eligibility

You must be at least 18 and authorized to act for the practice you register. You are responsible for your credentials, for the people you invite, and for the roles you give them. Owners control Builder mode, spending limits, and connections.

3. Trials, plans, and billing

  • Every subscription begins with a free 14-day trial of the full plan. You will not be charged until the trial ends unless you choose to subscribe sooner. During a trial you may connect Open Dental using your own Open Dental API keys; every other practice software connection begins after the trial with the practice software connection add-on.
  • The plan is Core, $299 per month per location, billed monthly in advance, and includes everything August does. Multi-location and DSO pricing is set by written agreement.
  • The practice software connection add-on is $99 per month per location and covers connecting your practice software, through which August receives totals only, never patient records. The phone agent add-on is $199 per month and includes 200 answered calls per month; calls beyond that are billed at $2.00 each. It requires an active Dental Document account with the agent set up. Neither add-on is required for any other part of the service. Removing an add-on takes effect at the end of the billing period already paid for.
  • Your website, your data, and your agents are yours. The CRM included with your plan stays with us if you leave, and we will export your contacts and conversations for you.
  • Print, postage, and list costs for direct mail are quoted before you approve them and are charged at the quoted amount.
  • Advertising spend is paid by you directly to the advertising platforms and is not included in your subscription or marked up by August.
  • Plans include a monthly usage allowance; usage beyond it is billed as described in your plan details.
  • You may cancel at any time from the Service; cancellation takes effect at the end of the current billing period. Fees are not refundable except as required by law.

4. Approvals, spending limits, and your responsibility

Work that spends money, publishes publicly, changes your website, or contacts a patient requires your approval unless you have set an agent to act within limits you define. You set a monthly spending cap that no agent can exceed. You are responsible for reviewing and approving content, offers, and claims before they are published, and for their compliance with dental advertising rules and professional regulations in your state.

5. Your content and your ownership

You own the practice brain, campaigns, content, and results you create with the Service, and any website August builds for you, including its source code. You grant August the rights needed to operate the Service on your behalf. You may export your data at any time. August owns the Service, its agents, skills, and software; you receive a subscription to use them.

6. Connected accounts and third-party services

When you connect third-party accounts, you authorize August to act through them as you direct, subject to those services' terms. August is not responsible for third-party services, their availability, or their policies, including advertising platform reviews and restrictions.

7. Health information

August is HIPAA compliant. Marketing agents are designed not to receive patient records. Where the Service processes protected health information on your behalf, our Business Associate Agreement governs that processing and is incorporated into these terms.

8. Acceptable use

You will not use the Service to publish false or misleading claims, to contact people who have opted out, to violate any law or professional rule, to upload malicious code, or to interfere with the Service. Skills and agents you upload run only within your own workspace and remain subject to these terms.

9. AI outputs

The Service uses artificial intelligence to draft content and recommendations. Outputs can be wrong. You are responsible for reviewing outputs before relying on or publishing them. August does not provide legal, financial, or clinical advice.

10. Warranties and limitation of liability

The Service is provided "as is." To the fullest extent permitted by law, August disclaims all warranties and is not liable for indirect, incidental, or consequential damages, or for lost profits or revenue. August's total liability under these terms is limited to the fees you paid in the twelve months before the claim.

11. Termination

You may stop using the Service at any time. We may suspend or end access for violation of these terms. After termination you may export your data for 30 days, after which we may delete it.

12. General

These terms are governed by the laws of the State of Texas. We may update these terms; material changes will be posted here with a new date. Contact: contact@augustdentalai.com. Casaway Capital, LLC, DBA August AI.